“This new era of the music industry is an ever-shifting landscape. I believe those true to the game know it's all about authenticity and collaboration over competition. Touring, recording, producing, managing your band as a business, speaking your vision, niching your brand and prepping your music for pitching film & tv are all on the short list of what indie musicians are faced with taking on. There are a magnitude of focus points we navigate as an independent artists and I help you hone in your strategy based on your "why"; the intersection of your intuition and your dream. This creative journey is about you, so we dig deep.”

Vocalist, Musician, Founder and Creative Director of 501c3 non-profit ecosystem iAM MUSIC, Ashley Christine Edwards has been mentoring vocalists, artists, and bands for over a decade. Additionally, she has been advocating for artist funding while producing festivals, concerts, industry summits and events for independent musicians and artists since 2012. 

Whether you are seeking artist strategy, discovering your mission or branding, business mentorship, event production, vocal coaching for performance & recording, or sync licensing 101, Edwards offers a holistic, eagle-eye 360 approach to empowering independent musicians and artists.  As a performer, she has played 1k+ shows touring as an independent artist both in the US and internationally with various projects and is open to inquiries for collaboration and studio work.